Peoples K9+™ — Pets, CBD and Your Rights
We care about responsible animal welfare, clear information and fair treatment for pet owners. Our proposed Peoples K9+™ range is not currently available for sale. UK veterinary medicines rules mean we do not market or recommend our CBD products for use in animals.
CBD and Pets: What UK Law Says
The Veterinary Medicines Directorate (VMD) considers CBD products intended for animals to be veterinary medicines. They require a veterinary marketing authorisation before they can be sold or supplied for animal use. The VMD states that no CBD products currently have UK veterinary marketing authorisation.
Where clinically appropriate, a veterinary surgeon may prescribe a legally obtained human CBD product under the veterinary prescribing cascade. This is a decision for the vet following an assessment of the individual animal. Human CBD products should not be given to animals without veterinary direction or prescription.
For the official position, read the VMD statement on CBD veterinary medicines and its guidance for pet owners.
Fairer Veterinary Costs. Better Consumer Choice.
Peoples CBD believes pet owners deserve clear prices, understandable treatment options and fair opportunities to compare veterinary services. Caring for an animal should not mean navigating confusing charges or unnecessary barriers to information.
In March 2026, the Competition and Markets Authority (CMA) published its final investigation into veterinary services for household pets. It identified competition problems, including insufficient price transparency, and set out legally binding reforms to improve the information and choices available to pet owners.
The CMA’s measures include clearer prices and ownership information, changes relating to prescriptions and better ways to compare providers. The measures are being introduced in phases: the first requirements for larger veterinary businesses begin on 23 December 2026, with others following later. They should not all be assumed to be in force today.
Read the CMA investigation and implementation timetable.
What We Believe Pet Owners Should Expect
- Clear, accessible information about consultation fees, common procedures and medicine charges.
- Written estimates and explanations of available treatment options wherever practical.
- Transparency about who owns a veterinary practice.
- Information about prescriptions and lawful options for obtaining medicines.
- A fair and accessible route to challenge a bill or complain about a service.
Veterinary professionals provide essential care. Our concern is with how the market operates, not an accusation against individual vets. We support effective reforms that put pet welfare and informed consumer choice first.
Unhappy With Veterinary Charges or Treatment? Speak Up.
If you have concerns about a fee, ask your veterinary practice for an itemised explanation and its complaints procedure. Keep copies of invoices, estimates and correspondence.
If the matter remains unresolved, the Royal College of Veterinary Surgeons (RCVS) guidance on raising concerns explains the options. The Veterinary Client Mediation Service (VCMS) offers free, voluntary independent mediation, including for fee disputes. The RCVS deals with serious professional conduct concerns rather than acting as a general price regulator.
For broader concerns about competition and market practices, consult the CMA veterinary services investigation. This is not a substitute for pursuing an individual billing complaint with your practice.
Looking Ahead: Peoples K9+™
We will continue to follow developments in veterinary medicines regulation and the CMA’s reforms. If the legal position permits us to offer an appropriately authorised animal range in future, we will provide clear information here. Until then, K9+ remains an information and future-range page, not an animal CBD sales page.
Important: This page provides general information about UK regulation and consumer rights. It is not veterinary advice, a recommendation to administer CBD to animals, or a substitute for assessment by a veterinary surgeon.
